Now with the population of 41 million, Kenya has started showing growth and development. Now many products and services are entering the Kenyan market as so is the media. Dailynation Kenya is the leading independent newspaper. Many other newspaper and journals are also circulated such as Kenya Times, Coast week.

It is associated with national Media group and in a way is a product of NMG. This group was established in the year 1959. Soon it became the leading media house of the East African region. Publication such as Monitor publication Ltd – Uganda, Mwananchi Communication Ltd – Tanzania, National Digital Division, national Broadcasting Division, and Nation Newspaper division came into existence. In this newspaper, readers are informed about the happening of local, national and international level. It also highlights the sections on sports, entertainment and many other social fields for their loyal readers. Many quizzes, puzzles and cartoons are published along the news to read.

According to the information of Wikipedia, the Dailynation Kenya newspaper print 2, 05,000 copies every day. Although the total readership is high as many person of one community reads one newspaper. It is the largest newspaper of east African region. Headquarter of the newspaper is in the capital city of Nairobi, wherein, it has a 17-storeyed twin building in which it operates. Newspaper is a sister concern of Sunday Nation. Even the number of hits on their official website is more than 3 millions. This shows the popularity of the newspaper. It has also been documented by a document maker, in which the influence of the newspaper is shown.

Nowadays as everyone is interacting with other on twitter, it gives a good platform to get informed about the followers. It is a good medium to know about readers view, suggestions, complains, clarification and many other things on public forum. Almost all the media is registered with social networking sites such as facebook, orkut, linked in. People can get access to all the news and many advertisements shown on the web site plays effective role in people mind. Market share of the dailynation Kenya newspaper is in the ratio of 3:1 with other competitors.

Newspaper receive their most part of the revenue by being classified published in the newspaper. In this way, people know the vacancies available; house to rent or to sell, marriage matrimonial is also printed. People provide the information to be published and in this way dailynation Kenya newspaper charge the person according to the space allotted.